And the LA Phil is doing just that in the hiring of Venezuelan superkid Gustavo Dudamel. Tonight, in a spirited performance of Beethoven's Ninth Symphony, along with performances by Youth Orchestra LA and various other student groups throughout the city, the LA Phil demonstrated its commitment to investing in the future of classical music through reaching a broader demographic of audiences than ever before. At a free concert at the Hollywood Bowl sponsored by none other than my favorite superstore, Tar-jay, 18,000 Angelinos gathered to hear the new young maestro lead the city's finest.
Sitting around me, I gazed at the various snippets of the population that were enjoying the sound of the Philharmonic in the cool evening air. To our left, a Latino family of four, with two small children huddled in blankets. To our right, a group of young professionals, UCLA grads based on my skilled eavesdropping of their conversation, kind enough to let us borrow their bottle opener for our four-buck chuck. Two rows in front of us, some older Caucasian ladies bouncing their heads along to Beethoven's every beat. On the stage some thousands of rows in front of us, some of the world's best musicians in their summer garb white-jacket attire. Above the stage in the hills, the iconic Hollywood sign; to its right, a cross planted on the hillside and brightly lit, and directly above us all, a full moon.
Dudamel's conducting was shown on four large screens directly on both sides of the stage, which was a good thing considering how far back we were. I took note of some of the more unusual forms of his conducting, all of which had a tinge of mischieveousness and flair about them- a shoulder roll here, an extended fist pump there, a sidelong glance and surprise cue to the brass section. Mouthing the words of "Ode to Joy" to the choir, never was a cue out of place or without a burst of energy that radiated throughout the entire Bowl. Always a steady beat, his left hand full of expressive gestures, and his curly hair dancing on the podium.
There was an excessive amount of hype leading up to Dudamel's arrival in Los Angeles. The city has been plastered with posters of his face everywhere, on buses and benches, always with an open-mouthed expression, his hair flying and "Pasión!" or "Vibrante!" in big capital letters next to him. So far was the reach of his PR that I even found myself reading an interview with Dudamel in my September Vogue magazine. (Yes, there are articles in Vogue- good ones too, once you get past all the ads.) New York music critics lamented not having a hip, young conductor of their own at the time of his hiring. But was all this hype just a marketing ploy? Was Dudamel being used by the forces that be as a poster boy for the Philharmonic, a mere tool to bolster ticket sales? Because it's cool to be young, artsy, passionate, and, dare we say- ethnic?
But tonight's performance was no let down, nor was the young maestro's ease with the orchestra and impeccable execution of a masterful work. The excitement was palpable. After a three curtain-call standing ovation, Dudamel tried to say a few words to the public. Stumbling through his English, he eventually transitioned into Spanish, with cheers erupting through the audience. "Today I am proud to be Latino. I am proud to be South American, and I am proud to be Venezuelan. But most of all, I am proud to be American!" More cheers, more curtain calls, more unifying language - "No North America, South America, but one America!" His words feels appropriate for the age of Obama, an age built on a vision of America without red states and blue states. As Adam Green says so poignantly, if Bernstein was a symbol for the Kennedy years, then surely Dudamel is a symbol of the Obama era.
I thought about the words from the Spanish subtitles of Schiller's poetry on the big screens: "Abrazos, abrazos, el millon!" A fitting message for the arrival of a conductor bringing new energy to classical music, one that is not only fresh and hip, but fueled by the enduring message of great composers like Beethoven. Vibrante indeed.
Encore! The final movement of Beethoven 9 played again with a chorus of fireworks.
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